Walmart testing concepts in Arkansas incubator store
Bentonville, Ark. – Home figures prominently in high-touch and elevated brand presentations at Walmart’s incubator store.
Located at Store 4108 in Springdale, Ark., the merchandising concept is organized around the theme “Time Well Spent” and focuses on making Walmart a destination where customers want to spend their time.
“In today’s omnichannel world, customers still want to experience – touch, feel and try – items,” said Alvis Washington, VP, marketing – store design, innovation and experience. “We’re using powerful design elements to show off amazing products that wow our customers, and when they see the value, they are proud of their choice and purchase.”