Phase 1: Inquiry and Quotation

A well-known football club in the UK (specializing in jerseys, shoes, and training gear) plans to launch fan merchandise and requires customized carpets and socks as giveaways.

Subject: Customized Carpets & Socks for Fan Gift Promotion

requirements

Carpet: Dimensions 60cm×90cm, made of polyester + rubber, printed with club logo.

Socks: Medium-calf cotton socks with club insignia printed on them.

Quantity: 500 carpets, 2,000 pairs of socks.

Payment: 30% deposit, 70% upon receipt of the bill of lading copy. ‌

Technical Confirmation:

Communicate with the design team about the LOGO printing process and confirm color matching.

Provide three carpet material samples (with different polyester/cotton blend ratios) for customer selection and issue a quotation.

Risk Warning:

Remind customers that polyester may slightly fade in humid conditions, and recommend adding moisture-proof packaging.

Confirm the copyright ownership of the design drafts to avoid infringement risks.

Accept the quotation, request to provide an invoice, and modify the logo.

Confirm the payment method, with a 30% deposit.

Phase Two: Order Confirmation and Production

Contract signing

production follow-up

Raw Material Procurement:

Production Monitoring:

Packaging:

Packaged in biodegradable PE bags as per customer requirements.

Phase Three: Logistics and Delivery

Booking and Transportation

Entrust the freight forwarder to book the cargo space.

Bill of Lading Confirmation: Verify quantity, marks, and container numbers, and issue a clean bill of lading. ‌

Commercial Invoice: The amount shall be consistent with the contract, and marked as “FOB Shanghai.”.

Packing List: 500 pieces of carpets (25 cartons, 20 pieces/carton), 2,000 pairs of socks (40 cartons, 50 pairs/carton). ‌

The customer will pay the remaining balance of $5,075 upon receipt of the bill of lading copy, and we will send the original bill of lading.

The goods shall complete customs clearance within 3 days after arrival at the port, and the customer reported no abnormalities.

Phase 4: After-sales Service and Repeat Purchases

The customer reported that a small number of socks were dyed, and we will arrange a free replacement and cover the shipping cost. ‌

In July 2025, the customer proactively inquired about repurchasing

Order: 1,000 carpets, 3,000 pairs of socks.